{"id":1637,"date":"2010-07-16T10:37:15","date_gmt":"2010-07-16T08:37:15","guid":{"rendered":"http:\/\/lavigilanta.info\/wordpress\/?p=1637"},"modified":"2010-07-16T10:37:15","modified_gmt":"2010-07-16T08:37:15","slug":"publicidad-personalizada-en-el-metro-de-tokio","status":"publish","type":"post","link":"https:\/\/lavigilanta.info\/?p=1637","title":{"rendered":"Publicidad personalizada en el metro de Tokio"},"content":{"rendered":"<p>Ya est\u00e1n aqu\u00edii&#8230; otra de las \u00abprofec\u00edas\u00bb de la pel\u00edcula <a href=\"http:\/\/www.imdb.com\/title\/tt0181689\/\">Minority Report<\/a> que se cumple. En el metro de Tokio est\u00e1n probando un <a href=\"http:\/\/www.fayerwayer.com\/2010\/07\/pantallas-que-escanean-a-transeuntes-para-mostrar-una-publicidad-adecuada\/\">sistema de publicidad<\/a> que reconoce algunas caracter\u00edsticas de la persona que pasa cerca de cada cartel (sexo, edad&#8230;) y en base a eso, personaliza el anuncio que se muestra en \u00e9l.<\/p>\n<p>Aseguran que esa informaci\u00f3n no se guarda, sino que se \u00abagrega y anonimiza\u00bb para posterior an\u00e1lisis por parte de la empresa que contrata dicho sistema de publicidad interactiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya est\u00e1n aqu\u00edii&#8230; otra de las \u00abprofec\u00edas\u00bb de la pel\u00edcula Minority Report que se cumple. En el metro de Tokio est\u00e1n probando un sistema de publicidad que reconoce algunas caracter\u00edsticas de la persona que pasa cerca de cada cartel (sexo, edad&#8230;) y en base a eso, personaliza el anuncio que se muestra en \u00e9l. Aseguran &hellip; <a href=\"https:\/\/lavigilanta.info\/?p=1637\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Publicidad personalizada en el metro de Tokio<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,122],"tags":[],"_links":{"self":[{"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1637"}],"collection":[{"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1637"}],"version-history":[{"count":1,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1637\/revisions"}],"predecessor-version":[{"id":1638,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1637\/revisions\/1638"}],"wp:attachment":[{"href":"https:\/\/lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}